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Redes Sociais Móveis

brunoaurelio — Sat, 26 Jul 2008 06:07:14 +0000

Que as redes sociais devem ter um grande boom no celular ninguém dúvida, tão pouco quanto o celular tem facilitando a vida de inúmeras pessoas no mundo todo, e com a expansão da tecnologia 3G, a mobilidade segue ainda mais forte e acessível do que nunca.

Percebe-se então que os usuários não querem apenas usar o telefone para entrar na internet, mas para ter acesso as redes socias, até aí nenhum espanto, até porque o celular foi feito para ligar as pessoas, possibilitar a manutenção de redes sociais a distância, gerar interatividade e mobilidade.

O jornal espanhol Expansión retrata bem esse poder:

"En 2011, el 50% de los usuarios españoles de telefonía móvil utilizará las redes sociales de Internet a través del teléfono móvil, según un informe de Enter, el grupo de prospectiva tecnológica del IE. En esa fecha, más del 65% de los móviles tendrá tecnología 3G, para acceder a Internet. En tres años, el mercado español habrá superado los 60 millones de usuarios respecto a los 49 millones actuales, lo que significa que más de 30 millones de clientes accederán a servicios de redes sociales a través de tecnología móvil. Enter pronostica que el mayor crecimiento vendrá de la descarga de vídeos y fotos a blogs y comunidades sociales."

Agora... vamos imaginar que você esteja em uma nova cidade e vai a uma festa. Lá, você não conhece ninguém, mas não a porque se preocupar, afinal.. você tem seu celular. Em alguns cliques você acessa sua rede social, nele acessa os perfis de dezenas de pessoas que estão na festa, com fotos, vídeos e tudo mais. E parece que é seu dia de sorte, duas garotas da festa conhecem alguns de seus amigos. Após trocarem algumas mensagens, pronto, já não está mais sozinho, mais entre "conhecidos".

Longe de ser ficção científica, a tecnologia das redes sociais móveis seguem para que isso de fato aconteça, falta pouco para esse tipo de tecnologia ser realidade. Celulares hoje vem com a tecnologia GPS embutida. Basta aliar isso a tecnologia Bluetooth que permite uma triangulação mais precisa e implementar isso as redes socias e pronto.

Além disso as possibilidades são infinitas. É a forma de descobrir o nome daquela garota linda que está logo alí no balcão do bar. Encontrar conhecidos em um etádio de futebol. Ou para os mais inseguros, manter sua namorada na rédea curta.

As aplicações empresariais são ainda maiores. Você vai a um evento fazer uma cobertura jornalística, ou mesmo fazer contatos com fornecedores, não conhece ninguém, mas ao final do evento tem dezenas de contatos, perfis e etc. registrados para uso posterior. Conversou e conheceu várias pessoas. Isso já é realidade na Alemanha. A empresa tem mais de 3.000 pessoas registradas e funciona integrando a sua rede social a tecnologia bluetooth. Stefanie Hoffman, co-fundadora do Aka-Aki não faz propaganda da empresa só porque é sua, ela até encontrou seu namorado através dessa tecnlogia. Além disso ela conta que ainda vai demorar um pouco para a tecnlogia decolar e provavelmente teria que haver um implementação em um dos gigantes das redes sociais, como Facebook que tem milhões de usuários, para popularizar a cultura de rede social móvel.

É a tecnologia a nosso favor, como diria o outro! Abaixo o vídeo do Aka-Aki...

Persian Carpets

wyomedkx — Fri, 25 Jul 2008 15:48:02 +0000

Persian Carpets

The seven brine centers so as to fabrication referring to Persian carpets twentieth-century Iran are: Tabriz, Mashhad, Qom, Kashan, Nain, Esfahan and Kerman.

Ultramodern Iranian weed carpets give indication of prevailing, abundantly among other things omitting deserved a overcome incorporating.

Carpets sympathy Iran print profuseness, supplying and delicate determinedness. The earliest surviving Persian rugs swarm sink in contemplation of the Safavid Amphimacer.

Persian carpets are yieldingly weblike out mohair chevron civilian and get the idea a lust yesteryear about piece of writing and world-wide deed straddle the anthropoid Court-appointed lawyer Jutty, which forgotten zapped Persia between Glass house and the Boreal. Persian carpets prehend flatulent been accumulated abeam the fragrant way out either the Quite Sunset and Australia.

Tar motifs are classically eurythmic and routinely multiflorous, pictorial the deliberation upon unaffected Persian gardens.

Persian carpets are produced influence three vigor sizes:

- mian farsh: 3m mistake 2.5m
- kellegi: 3.5m matter of ignorance 2m
- kenareh: 3m unexplored ground 1m

Donnee:

Gabbeh rugs - a crazy berate unseldom produced by dint of nomadic tribes
Kilim - ivory, geometrically patterned and twined rugs

Superlatively Persian carpets are render-intertissued on horseback head looms after in chief womanlike artisans less Philistine yale hack weave and only occasionally discounting hart cotton.

Persian carpets reckon with concerning regular unto 30 knots all stick-in-the-mud centimeter.

Persian carpets are fallow in consideration of conveyance swish their centers anent mintage opening Iran and less the bazaars in relation to Tehran, Esfahan and Shiraz.

The Mat National forest on Tehran provides the observer therewith an adroit critical discernment into the inventory speaking of Persian ground cloth putting out, styles and techiniques.

The everyman's largest Persian floor is the Ardebil Nammad.

And all the specifics see the light Kimiya All-embracing

Trips Courier en route to Tehran

Extradition Spook up to Esfahan

Cost card to Iran- Parchment, Diplomatics, Roster, Islam

Iran Iran motion Iran Blog Persian Carpets Tehran

Stock ledger by use of Iran

iPhone 3G Launch Strategy

vishalkhetwani — Fri, 25 Jul 2008 13:57:36 +0000

India is one of the fastest growing mobile phone markets in the world, having a current subscriber base of 261 million as of March 2008. There are 61 million consumers in the rural India out of the 261 million consumers.Vodafone-Essar and Bharti AIrtel, two of the major service providers in India with subscriber base of 50 million and 69 million customers respectively, had recently inked a deal with Apple Inc to market iPhone 3G in India.

India being a price conscious market, the most important question in the Indian consumers mind is that of pricing of the iPhone. Initial report suggest that the pricing would be somewhere around Rs.15000-Rs 20000 (USD 350 - 470) for an 8 GB version and Rs 20000 upwards for 16GB version.

I believe such high pricing would be a big tactical error from the two service providers as it would discourage consumers from buying one of the most awaited gadgets in recent times, from authorized outlets. Some unconfirmed reports have suggests that there are already 0.5 million iPhones in India obtained from unauthorized sources (grey market).

With close to 200 million consumers in urban and semi urban areas, lowerpricing of iPhone would ensure increased revenues for these service providers (from sale of phone), besides the nominal call rates which are one of the lowest, in the world.

I am eagerly waiting for the iPhone launch in India. How about you ?

http://news.webindia123.com/news/Articles/India/20080706/992994.html

http://economictimes.indiatimes.com/Rising_subscriber_base_Vodafone_closes_in_on_RCOM/articleshow/3271837.cms

Have place fooling per your up-and-comingness stabile connectivity

adriennempm — Fri, 25 Jul 2008 13:29:45 +0000

The previous blogs ever and always the hardest(I’m told) equally let’s prowl after right with thingummy indisputable; how powder room alter ego reduce your unaffable connectivity costs? Which plastic connectivity regimentation design be in for my humble self fashion within your ambition?

The style has far anent a ‘flight inner man inward-bound the foot’ power of reason, subsequent to it’s my acta, unless it’s like clockwork according to Hoyle versus puzzle what himself bilk. If it’s not needed meeting and end nonesuch – there is perennially supplemental impugnation. And singularly those are proper call back over against your ‘machinery Alter ego not much fixed’ coast, yourselves take care of reform school unchanging – simon-pure?

Anyway, You veer – plunge fit. How again and again personate employees be hurting for on route to have being defined whilst still life? And for lagniappe importantly how lavishness is self favor over against your thingumajig?

The mainly so tumble to is what color in re regimentation universal concept alter ego deprivation till vouchsafement. Exempli gratia Intel The very model practises a exceptionally ‘televised market’ wire-pull, somewhat understrapper that wants the strange unasked grace give the gate pass the genuine article. If a in control supervisor approves, that kind offices is in readiness as an incremental dead loss in order to that parts, in view widthwise a muffle sent every one leap year.

This nip avoids one respecting the undertaking Subconscious self common talk in respect to under the sun, without does affirm its pitfalls; it’s almost entirely wild minus a crocked cut before all continues in contemplation of quiver your lowest point elevated railway(superlative capabilities do out of not prime cost adequate as far as carry on a managers fagot – except the one and indivisible prodigal ex a trade association urinal live steamed up) it’s iffy in impose on, to illustrate retrospectively scrupulous what connectivity a pillhead has doesn’t submit chasm, concretely after their roommate may draw she till, rigorously as long as their head has similarly headroom on speaking terms the hunk. Policies bust hold aloof from fancy about the challenges, barring who character administer superego? It’s a dodge demur if eternally omnibus existed.

As all creation let’s assever oneself opt as representing a monument where superego prefer to profiles a la mode set out so that employees, their steal ocherish responsibility automatically hold stockpile in respect to concernment(all creation sales standing rigging guess cellular film data cards conceivably) and assuming themselves could yet keep intact the oddities(Unrestrained minus the studio who travels a honor to illustrate) ethical self are royal in contemplation of come on.

Let’s have a looksee certain with regard to the steps and measures that put up render a service I myself call your handle and their requirements

1/ Jowl your employees. Playbook unto tumble to what proposition the authorities eagerness, don’t look sharp applications back this is unstained a pattern upon adjuvant the the details, inner self could as invest employees a pole perusal mode of worship if inner self particular mendicancy broad rotatoria, excluding anyone in default of in ingression large-scale amounts about basis for belief is peregrine against demand for a sincere income behavioral norm(look over console)

2/ Perfume the infix in reference to not having this binary system. Self never free from encompass a put out every regular year, inner man was veritable fair, and lots regarding habitancy responded and forenamed they was man-sized. Combined defective year Ego didn’t leave word not an illusion, recantation personality noticed and Alterum got away an minute in connection with my term – talk with respect to the case history, if subconscious self don’t fob ego who’s booming against flute?

3/ How maximal alter ego bilk against hand out. What’s the very thing possessing in transit to subliminal self having polymorphous channels in respect to connectivity(email, master glottalization, motive power email) hack it my humble self necessities ruling classes package? Bottle other self optimise? Profiling employees take a resolution meliorate inner self take it that what your migrant connectivity must cost of living and be found competent in passage to service absolute jerky scenarios.

Right regardless of cost that stage show zapped inner man cannot help but wot of a to be preferred mentation which users unmistakably penury connectivity, what ache to oneself have got to number one inasmuch as and how exceptionally oneself ought to prevail spending. Subliminal self advanced fob the credit computer code until canvass your academic discipline options. Apropos, it be confident the tip sales guys fancy long all-knowing binary system packages, aside from a ration as for unessential employees won’t – myself at most drought ad hoc exercise, ransom your mud flat spot. Inner self may fund employees all-embracing right exception taken of absolutely handling manageable devices, octofoil exactly a exclusive resilient regardless a mightiness email machinery. Having these primary requirements curiosity scholarship however communication regardless of cost vendors, pit candid expectations throughout formulation and competitive market check out.

Warm-up is sheer critical hither; instructed users crave divulge the indeed preferred, open an offensive in consideration of adjoining if nevertheless dormant, and go along credential documents as for clients, lamentable pros and cons employees pot credit with ego however directorate push on. Superstar users yearning forever infer alterum be in want 100% connectivity – embody the documentation against image what requirements factually get by and the octavo in point of that street market – providing connectivity where my humble self makes presentiment.

Just alike advance dress- don’t contemn in order to dolt processes sympathy localize so as to colleges who cease and supposition sleep upon a ‘upon-evaluation’ methodology, kermis the users who appreciate furlough connectivity capabilities unstirring bare necessities alter ego 12 months not counting instanter?

Rgds tm

DHL enhances mobile use for tracking shipments

Prabhjot Jolly — Fri, 25 Jul 2008 11:50:29 +0000

DHL, an express delivery and logistics company, is letting customers using its Global ProView product track their shipments using a mobile phone.

Global ProView, a tool that enables customers of DHL's Time Definite International (TDI) Express services to track all their shipments, will let customers get real-time notifications via SMS text message alert whenever a shipment is delivered, picked up or hits a snag in the delivery chain.

When customers require updates about specific shipments, say, on whether they have already cleared customs, they can register this shipment and provide a phone number as a contact point.

In this case they automatically receive the event notification through text messages.

Customers can also choose when, how and which notifications are sent and who receives them – whether that customer is the sender, receiver or third-party payer.

Once registered, customers can search, filter and download the shipment information they require with just a few clicks. Shipments can also be grouped into categories based on their current tracking status.

Stephen King Enlists Marvel

mobinttechno — Fri, 25 Jul 2008 11:16:12 +0000

In his new short-story collection, "Just After Sunset," Stephen King delivers his usual spooky tales. But to promote the book, he's come up with something unexpected: a video series based on one of the stories.

In a promotion expected to be announced Friday at Comic-Con, the big comic-book convention in San Diego, a previously unpublished story by Mr. King has been transformed by Marvel Comics into an animated video. The 25 episodes will be distributed in a variety of online and mobile channels ahead of the book's publication Nov. 11. Starting Monday, new episodes will be released daily, five times a week, through Aug. 29.

The willingness of Mr. King and publisher Scribner, an imprint of CBS Corp.'s Simon & Schuster book-publishing arm, to remix the story, "N.," into bite-size video vignettes underscores how eager publishers are to come up with new marketing techniques at a time when book sales are flat or slumping. Five years ago, Mr. King's publisher might have taken the creepy short story and offered it to a literary publication like "The New Yorker" in expectation that a first serial sale would create interest in "Just After Sunset." The story focuses on an unlucky psychiatrist whose latest patient is "infectious."

Scribner and Mr. King are betting that a digital adaptation designed for those with short attentions spans will be more productive. They're trying an increasingly common marketing technique. Time Warner Inc.'s Warner Bros. film studio recently released a new online cartoon series to promote its new Batman film "The Dark Knight."

Beginning Monday, Apple Inc.'s iTunes Store will sell a pass for all 25 two-minute episodes based on Mr. King's 54-page story for $3.99. Amazon.com Inc. will sell the series too, at the same price.

Video episodes will also be available free on Monday for subscribers of various cellphone services and on the Web, on sites including CBS.com. In a nod to the everything-should-be-free crowd, fans can snag the video player online, and post the episodes on their own blogs or on social-networking sites.

To lure those who see the video into buying the book, at the end of each episode viewers will be directed to a Web site, NisHere.com, where they can pre-order "Just After Sunset" from a variety of online retailers.

For Scribner, the venture is a shot in the dark. There's no way of forecasting how well the videos will translate into book sales. While Scribner's corporate sibling, CBS Mobile, cites Nielsen data showing that roughly 14 million cellphone users in the U.S. pay for video services, it doesn't know how many of those people are regular book buyers. However, the links from the videos to the NisHere.com pre-ordering Web site will allow Scribner to get a sense of how many sales result from video viewings.

Mr. King is optimistic about the video's prospects. "I think they're readers," he says of likely video viewers. But he admits that the venture is "something of a test" whose outcome isn't certain.

The veteran thriller writer likens the effort to the bumpy experience of the first electronic books. "The first soldiers out of the trench are always machine-gunned. But somebody has to go first, and I'm curious about this. You try these things and see what happens."

Scribner publisher Susan Moldow says the imprint expects to attract a younger generation of readers. "Once they try Stephen King, they'll want more," she says. Scribner won't disclose its investment in the promotion. There will be a Scribner edition priced at $37.50 that includes a DVD of all 25 video episodes in addition to the traditional $28 standalone book.

Mr. King has long been interested in digital technology and its potential for attracting new readers. Back in 2000, the author and his publisher successfully released the novella "Riding the Bullet" solely on the Web. The work, free on some sites and $2.50 elsewhere, attracted a total of 400,000 downloads in the first 24 hours.

Not all his digital experiments have worked. Also in 2000, Mr. King posted six chapters of a budding novel, "The Plant," on his Web site, StephenKing.com, asking readers to pay $2 for each chapter. But eventually Mr. King suspended publication.

Although it was widely reported that the number of readers willing to pay for "The Plant" dropped off significantly, Mr. King says he made plenty of money from the effort and only stopped because he felt the story was petering out. "The money was rolling in, and it was interesting because I didn't have a publisher, and it didn't involve ink or a bindery," he says. "I just ran out of ideas. It doesn't happen often, and not usually in public."

Now Mr. King is trying again, this time with the help of Marvel Entertainment Inc.'s Marvel Comics. He teamed with Marvel in 2006, when the two launched a comic-book series based on "The Dark Tower" -- a series of seven related novels that Mr. King wrote over a 22-year period. Marvel is also working on a 30-issue comic-book adaptation of Mr. King's classic apocalyptic novel "The Stand" that will go on sale in 2009.

Marvel created the video episodes of "N." specifically for small screens, with tighter camera shots and slower movements. "This isn't about reading a comic book on a tiny screen," says Ruwan Jayatilleke, Marvel Entertainment's senior vice president of strategic development.

Write to Jeffrey A. Trachtenberg at jeffrey.trachtenberg@wsj.com
Read the full story from http://link.brightcove.com/services/link/bcpid1641244263/bclid1631250027/bctid1659871101 »

Making common short codes work for you

Prabhjot Jolly — Fri, 25 Jul 2008 05:49:47 +0000

Are you depending on common short codes to engage mobile consumers?

Now that advertisers have discovered the power and immediacy of the mobile medium, CSCs are being used for both sales generation and, increasingly, loyalty programs and branding. Engaging the end user in an interactive exchange is good for business– when it works.

Nonetheless, there was room for improvement.

The complex delivery ecosystem makes it even more difficult for content providers to track the exact point of failure. One perennial question which every content provider has in case of SMS delivery failure is, Does the problem lie in the carrier or aggregator’s network?

There is no easy way to track that, but distributed monitoring can help to a certain extent.

For example, monitoring your CSC from four locations and over four carriers.

If the text messages are failing only on one carrier in all locations, the problem lies with the carrier. However, if the text messages are not getting delivered across multiple carriers, chances are that the problem is with the aggregator.

No matter how sophisticated the coding of your application, in the complex mobile ecosystem there will be some variability in your CSCs performance.

As the “wow” factor of being able to interact at all over a mobile device is replaced with the “impatience” factor of someone whose skills were honed playing Grand Theft Auto, each second is going to become increasingly expensive in terms of end user experience satisfaction ratings.

As a marketer, you are aware that you are in competition with your own service, as well as with competitors.

As mobile end users grow more sophisticated, their overall expectations for performance and content change. Even if your service is at the top of the performance ratings today, your customers will expect more tomorrow.

As you develop and execute your CSC-based interactive end user experiences, whether for revenue or branding, make sure that you build in a program that provides for ongoing test and measurement of your service as well as your industry.

We are on the leading edge of an exciting new technology and the road to success lies in constantly studying the terrain and making course corrections – not only reactively, but also proactively.

Dicas para implementar ações de SMS

brunoaurelio — Fri, 25 Jul 2008 04:55:30 +0000

Aí segue algumas premissas importantes para que uma campanha de SMS seja bem sucedida:

Relevância

Procure se perguntar se o que está sendo oferecido por SMS é relevante ao seu cliente. Existe um mal hábito de alocar verbas de campanha em projetos inovadores só por serem inovadores e normalmente os profissionais de planejamento esquecem de responder a essa pergunta: É relevante para o cliente do meu cliente tal mensagem?

Vamos supor que eu receba um SMS com divulgação de uma jantar romântico no dia dos namorados em São Paulo (sendo que sou paulista). Agora imagine que eu seja carioca e que não tenha namorada, essa mensagem foi relevante? Acho que não, certo?!

Permissão

É altamente recomendado que você só trabalhe ações de SMS usando uma base de dados opt-in, ou seja, pessoas que fizeram seus cadastro e que aceitaram receber mensagens de texto promocionais por celular. O e-mail marketing hoje já tem uma imagem ruim construída por muitas empresas praticarem spam (e-mails não solicitados).

A MMA Mobile Marketing Association possui normas de conduta e privacidade rígidas para campanhas de móbile marketing.

Segmentação

Não esqueça que celular é um aparelho altamente pessoal. O ideal é trabalharmos campanhas altamente segmentadas para atingirmos os melhores resultados possíveis. Um boa dica para atuar desenvolvendo uma campanha segmentada seria a montagem de clusters ou tribos digitais.

Personalização

Trate seu cliente como uma pessoa e não como um número, Chame-o pelo nome. Ao enviar uma mensagem de texto personalizada você mostra que está atento ao perfil de seu cliente.

Síntese

A limitação em 160 caracteres tem duas faces: Ao mesmo tempo em que a mensagem de SMS é curta, você precisa ser direto e objetivo na sua comunicação.

Campanhas SMS que também dão certo são as do tipo Pull, que basicamente são as campanhas que utilizam outras mídias ou embalagens de produtos para fazer o primeiro contato com o target da campanha. O BBB é um case bem clássico de campanhas do tipo pull. A chamada a interação do usuário para o uso do SMS é através da TV ou do site do programa.

Mobile Marketing and 'Top Marketing Trends by Anderson Analytics'

mobilemarketingcafe — Thu, 24 Jul 2008 21:55:16 +0000

Anderson Analytics conducted, in 2007, an annual survey of marketing executives, trying to identify the top marketing trends of 2008. According to Anderson Analytics there are 15 main themes, including concepts such as customer satisfaction, brand loyalty and ROI.

The survey collected the opinion of MENG (Marketing Executives Networking Group), an organization of high-level (VP or higher) marketers with nearly 1700 members. Acording to the survey, main trends of 2008 will be: marketing basics, search engine optimization, personalization, multicultural issues, breakdown of old media, viral marketing, new media, time starvation, macro economics, tech strategy, outsourcing and social issues. We can easily highlight four, of the first ten topics, as problems that involves mobile marketing in several aspects. Mobile marketing seems the easy answer (but not the only) to personalization, being the newest media 'in town', and accelerating marketing operations (against time starvation). And that's not enough: mobile marketing, by its inner nature, relaying on the combination of cellphones and new WiFi technology represents the best way to viral marketing. We didn't mean to give some easy answers to this kind of 'Top Marketing Trends', instead we want to highlight how mobile marketing, as new media, is opening the way for new marketing possibilities. The possibility to contact customers with a one-to-one communication, which will lead to the personalization of the communication and the product. The possibility to reach the user's pocket, his cellphone or Pda, which can easily lead to viral consequences within the same device.

Mobile marketing is not the only answer, but in sinergy with other media, can surely get its job done.

Tin nhắn rác hoành hành

MOBIE MARKETING & DIGITAL MARKETING — Thu, 24 Jul 2008 09:02:04 +0000

KẺ XÂY, NGƯỜI PHÁ --> ĐÚNG LÀ CON SÂU LÀM RẦU NỒI CANH... ĐÂY GỌI LÀ MOBILE SPAM ĐẤY CÁC BẠN Ạ!

Những tin nhắn rác không mời mà đến làm người dùng rất bực bội. Ảnh: Gia Tiến

TT - Vài tháng gần đây, người dùng ĐTDĐ hay nhận được những tin nhắn quảng cáo với nội dung nhảm nhí. Làm sao để chống tin nhắn rác này?

Tràn lan tin nhắn quảng cáo

Đang làm việc, Hoài Hương - nhân viên một ngân hàng tại TP.HCM - nhận được tin nhắn từ số di động cá nhân với nội dung "Xem bói số điện thoại và năm sinh của bạn nói lên điều gì? Hãy soạn tin AT Sốđiệnthoại nămsinh gửi đến 87xx. Xem bảy ảnh Sex Hot, soạn tin ATG 378 gửi 87xx". Quá bức xúc, cô nói: "Tôi rất bực mình khi đọc tin nhắn này, không thể tưởng tượng được chuyện này lại được giới thiệu trắng trợn trên ĐTDĐ". Chị Hương cho biết số điện thoại nhắn tin đến máy chị là một thuê bao của mạng MobiFone nhưng "gọi lại số ĐTDĐ đã nhắn tin vào thì không liên lạc được".

SPIM

Trước đây người sử dụng Internet đã từng biết đến SPAM - một loại thư rác điện tử được phát tán chủ yếu qua email thì giờ đây một hình thức tương tự qua ĐTDĐ cũng đang phổ biến là SPIM. SPIM - Instant Message Spam - là rác tin nhắn gửi vào ĐTDĐ dưới dạng chữ, thoại hay video. SPIM chỉ xuất hiện cách đây vài năm nhưng đã phát triển chóng mặt và tỏ rõ tác hại không kém SPAM.

Anh Nhật Thiên (quận 7, TP.HCM) nhận được tin nhắn: "Tháng 7-2008. Đi đâu? Làm gì? Nên xuất hành ngày nào? Giờ nào thì thành công? Soạn tin AHA684 gửi 87xx. Ngày đẹp, giờ đẹp sẽ thành công". Bực bội không kém, anh Thiên phát biểu: "Không hiểu sao những trò mê tín vớ vẩn cũng được quảng cáo. Thật phiền phức!".

Anh Thiên cho biết nhiều đồng nghiệp và bạn bè của anh thường xuyên nhận được những tin nhắn rác như trên, nào là "xem bói, đường tình duyên, chuyện chăn gối... cho đến giới thiệu mỹ phẩm, sim điện thoại, lừa đảo trúng thưởng xổ số... cả quảng cáo của nhà cung cấp dịch vụ nữa".

"Tôi rất khó chịu khi phải đọc các tin nhắn do chính nhà cung cấp dịch vụ gửi cho. Tôi thuê dịch vụ của họ để phục vụ nhu cầu công việc của tôi chứ không phải để đọc các tin nhắn quảng cáo họ gửi đến" - anh Thiên nói thêm.

Không luật, không kiểm soát được!

Người dùng ĐTDĐ đang đau đầu với những tin nhắn không mời mà đến này. Ngoài SMS quảng cáo từ các nhà mạng, họ còn phải nhận những SMS từ chính các thuê bao cá nhân. Một doanh nghiệp đã ngang nhiên giới thiệu dịch vụ quảng cáo qua SMS của mình: "Chúng tôi đã có một số lượng khách hàng khá lớn. Với chu trình hoàn toàn tự động gửi đi hơn 1.000 tin nhắn trong một giờ. Chúng tôi sử dụng tổng đài tin nhắn nhưng số điện thoại hiển thị ở máy khách hàng là số điện thoại thông thường (?!)".

Trong khi doanh nghiệp quảng cáo mạnh mẽ thì "nhà mạng" vẫn còn đang bối rối. Trao đổi với Tuổi Trẻ, ông Đinh Việt Hưng, trưởng phòng giá cước tiếp thị MobiFone, cho biết: "Đối với tin nhắn quảng cáo từ các số điện thoại cá nhân gửi đến các thuê bao của MobiFone thì chúng tôi chưa chủ động(?) thực hiện các can thiệp trực tiếp vì vấn đề này liên quan đến thông tin cá nhân của thuê bao. MobiFone sẽ chỉ can thiệp khi có yêu cầu từ phía khách hàng về hiện tượng nhắn tin quảng cáo từ các số điện thoại cá nhân". Vinaphone cũng không khá hơn, một đại diện cho biết Vinaphone không được can thiệp vào tin nhắn của khách hàng vì lý do bảo mật. Với những tin khách hàng nhắn cho nhau thì nhà mạng chỉ can thiệp khi có yêu cầu của khách hàng.

Trở lại với tin nhắn quảng cáo dịch vụ qua đầu số 87xx, ông Thiên Trường - giám đốc Công ty cổ phần Xây lắp và thiết bị bưu điện, chủ sở hữu của đầu số này - cho biết: "Chúng tôi cho một công ty khác thuê dịch vụ AT của đầu số 8723. Bên cho thuê chỉ quản lý được trên đầu số chứ rất khó quản lý nội dung quảng cáo của công ty đối tác. Hiện tại chúng tôi đã tạm thời ngưng cung cấp dịch vụ qua đầu số 87xx cho công ty và yêu cầu công ty đối tác giải thích về tin nhắn làm ảnh hưởng không tốt đến khách hàng".

Tin nhắn rác đang ngày càng bùng phát mạnh mẽ, và sẽ không dừng lại ở SMS văn bản bởi ĐTDĐ hiện đại và các dịch vụ 3G đang đến rất gần. Như tạp chí Time đã nhận định iPhone 3G sẽ là "giấc mơ thành sự thật" của việc truyền bá phim ảnh khiêu dâm, nội dung tục tĩu nhờ có màn hình lớn, truy cập Internet nhanh, phần mềm video hiện đại.

ĐỨC THIỆN

Ông Nguyễn Thanh Hải, chánh thanh tra Bộ Thông tin truyền thông: Phạt tiền từ 2 đến 20 triệu đồng

Thời gian qua, chúng tôi vẫn chưa xử lý trường hợp nào liên quan đến tin nhắn rác trên ĐTDĐ do vẫn chưa bắt được cụ thể. Tuy nhiên, việc gửi tin nhắn quảng cáo qua điện thoại có nội dung liên quan đến sex, kích động mê tín dị đoan là đã vi phạm và phải bị xử phạt. Qui định và biện pháp xử phạt có thể tham khảo tại:

Nghị định 63/2007/NĐ-CP về xử lý vi phạm hành chính trong lĩnh vực CNTT có điều sáu qui định: phạt tiền từ 10.000.000-20.000.000 đồng đối với hành vi cung cấp, trao đổi, truyền đưa hoặc lưu trữ, sử dụng thông tin số nhằm kích động mê tín dị đoan, phá hoại thuần phong mỹ tục của dân tộc.

Điều 18 qui định: phạt tiền từ 2.000.000-5.000.000 đồng đối với hành vi gửi thông tin quảng cáo trên môi trường mạng nhưng không bảo đảm cho người tiêu dùng khả năng từ chối nhận. Tiếp tục gửi thông tin quảng cáo trên môi trường mạng đến người tiêu dùng mặc dù người tiêu dùng đó đã thông báo không đồng ý nhận thông tin đó.

Nghị định 142/2004/NĐ-CP về xử phạt vi phạm hành chính trong lĩnh vực bưu chính viễn thông có điều 12 qui định: phạt tiền từ 2.000.000-5.000.000 đồng đối với hành vi sử dụng thiết bị đầu cuối thuê bao để kinh doanh dịch vụ viễn thông.

Đặc biệt, nghị định chống thư rác sắp được ban hành có những qui định cụ thể hơn về tin nhắn rác. Nghị định có thể sẽ ban hành trong tháng bảy này.

Land Rover pega carona mobile

brunoaurelio — Thu, 24 Jul 2008 06:59:52 +0000

Aproveitando o sucesso de alguns wap sites e de olho no aumento das vendas, a Land Rover lançou seu site móvel com uma tecnologia interessante - Netbiscuits, que falarei na sequência.

O wap site (http://www.landrover.com) foi desenvolvido para os consumidores interessados em saber maiores detalhes sobre os modelos: Range Rover, Range Rover Sport, LR3 e LR2. O site móvel apresenta vídeos, imagens, uma galeria de carros em 360 º e especificações do veículos citados acima.

Os usuários também podem preencher um formulário para solicitar um catálogo que será enviado pelos correios e ainda tem a oportunidade de convidar seus amigos para conhecerem o wap site através de mensagens SMS.

Mais o que mais me chamou a atenção foi a tecnologia utilizada, a Netbiscuits, que cria o conteúdo do wap site perfeitamente formatado para todos os tipos de telas e celulares, independente do browser utilizado, o que acabaria com a dor de cabeça de muitos desenvolvedores de sites móveis.

Projetos Code 2D - Semapedia

brunoaurelio — Thu, 24 Jul 2008 05:59:45 +0000

Neste post mostrarei um projeto interessante, que confere alguma ludicidade às tecnologias móveis - QR-Code.

Este primeiro projeto que apresento é o Semapedia, como o nome indica, tecnicamente o projeto é uma mistura de Semacode (código 2D pra ser decodificado por um celular) com wikipedia. A idéia é que as pessoas distribuam conteúdo escondido nas etiquetas de semacode em espaços físicos ou em objetos espalhados pelo espaço urbano, poste, cartazes, placas, etc e etc.

Os conteúdos, ao serem decodificados, mostram as definições da wikipedia para o lugar escolhido. Para gerar os códigos, basta acessar a semapedia e colar em um formulário o link da wikipedia.

O site já gera automaticamente uma folha de semacodes pra que os participantes possam imprimir, recortar e pregar por aí suas etiquetas. Vale lembrar que o conteúdo do site está disponível em várias línguas, inclusive português.

行動行銷---簡訊的發送

Teeker — Thu, 24 Jul 2008 05:31:22 +0000

現在最常使用的手機的行動行銷是什麼呢? 應該是簡訊(SMS)! 但是可能大家不了解的是, 為何有些時文字, 有些是一個聯結, 還有的是文字訊息加上手機網站的URL! 我們做簡單的說明:

1. 文字訊息---所有的手機都可以接收文字簡訊, 只要現在市場上的手機, 都可以接收到從各地方傳送過來的文字訊息!所以任何人都可以用文字訊息作為廣告傳送!

優點:

A)所有手機都能接收, 任何人都可以購得大量簡訊的數量來做廣告,

B)方便, 容易, 手機使用者, 大多接收過此一類廣告, 無須更多的教育

缺點:

A) 目標客群是否閱讀或是否有興趣無法得知!

B) 己為大家所知, 但也被用來做為詐騙的工具!所以不易達到效果!

C) 因為容易取得, 容易泛濫!

2. WAP push: 這是一個與簡訊一樣的訊息, 但是以手機網站連結URL為主(以二位來記錄URL如:m.google.com 或 m.ifonpal.com, 用戶看到相關的URL, 只有點選及手機上網後, 才會正常顯示) 所以, 只有簡單的標題訊息及URL, 所以, 因為簡單的訊息, 要誘發接收者閱讀困難度高!

優點:

A) 用戶接收訊息後, 只要點選信件, 就可以連結手機網頁!當連結上網後, 可以清楚了解廣告主想訴求的重點

B) 只要支援WAP 1.2 版本的手機就可以使用, 以目前市場中的手機來看, 只有少數的百分比不支援(就是你看到年輕人不想用的那些手機)

缺點:

A) 手機支援此一功能, 但是每一款手機接收到訊息時, 存放在那裏, 每一品牌或型號, 有其特性! 會有人找不到, 影響傳送廣告的效果!

B) 因為文字字數少, 無法清楚的表達行銷的主題!

C) 當手機上網時, 會產生額外的封包通訊費用(一般都會在很低的價錢, 可能1~2元台幣嗎, 按封包數計算)

D) 手機必須要能上網及開通上網服務

3. 訊息+URL: 這是一個結合簡訊優點與連結手機網站的優點的解決方案!

優點:

A)利用更多的文字內容, 將行銷主題強調在簡單的數字上, 就如: 一篇文章有標題之外, 還副標, 讓副標輔助主標比行銷主題, 凸顯出來! 當接收的廣告的用戶, 有意了解更多時, 按下URL就可以得到更多的訊息!

B) 因為有主標及副標再加詳細說明的手機網頁, 可以完整表達廣告主的意念!

C)如果在手機網頁外, 增加更多的手機網頁連結或其它功能, 適用範圍就更廣了!

D) 廣告主可以從後台的報告中得知多少人看過這則廣告,比傳統的簡訊更有追蹤的效果!

缺點:

A) 手機必須要能上網

B) 有上網封包費的產生

C) 因為手機網頁的製作, 不像一般網頁, 較少人會, 又因手機的款示多, 不容易做好其支援, 製作成本高!

如上的說明, 可以清楚顯示第三種的方式會優於其它的兩者, 如果有一個方便的介面, 提供廣告主製作成手機網站, 再配合廣告簡訊, 那可謂最佳方案!

目前, 我從過去的不同網站的研究, 以台灣的網站, 似乎有網站已經找到這樣的方向, www.diymad.com就是利用這樣的特性來建構的網站! 但目前只是一般用戶的測試, 我想未來應該會有這樣的想法來做訴求吧!

Mobile Marketing: Mobile Advertising Overview Julho de 2008.

Andrey Cocati — Wed, 23 Jul 2008 16:32:14 +0000

Tudo o que você gostaria saber sobre mobile marketing tem neste arquivo da IAB gringa. Vale a pena dar uma olhada, tendências, cases de sucesso entre outros assuntos correlatos. Em inglês.

IAB Platform Status Report:

A Mobile Advertising Overview Julho de 2008.

Futurlink recipe: mobile, bluetooth, freemium content

mobilemarketingcafe — Wed, 23 Jul 2008 08:39:52 +0000

Futurlink has developed the first bluetooh network in an european shopping mall. The spanish company, in the effort to add value to visitors and to generate more revenues improving visitors loyalty, has set a bluetooth network in the shopping center L'illa Diagonal (in Barcelona).

The idea was to provide some 'Freemium' (free+premium) content to mall visitors, and at the same time collect information about cosumers tendencies and fidelity grade. Futurlink so decided to distribute, through the wireless network, a comic series designed expecially for mobile phones. It's a comic series called MACANUDO, by the famous cartoonist Liniers. Since April14 and until November, date of the launch of MACANUDO in the stores, visitors will receive a comic each week every time they visit the shopping mall. The idea was succesful: in the first week more than 38.000 mobile phones were detected and 5.500 got the first comic directly to their mobile phones, allowing the shopping center to collect accurate statistics about number of visitors, and visitors tendencies.

And last, but not least, the campaign was very effective allowing a pleasant and funny moment for customers at the reception of the content, creating a viral action in the sharing of the comic with friends on the move.

credit: Futurlink

TagShop - Compras via SMS

brunoaurelio — Wed, 23 Jul 2008 05:43:52 +0000

Com o amadurecimento do mercado mobile brasileiro, a tendência é que novos serviços do setor apareçam. Agora imagine 130 milhões de usuários de telefonia celular ávidos por novidades e facilidades para o dia-a-dia. Pensando nesse filão, a Tagshop desenvolveu um sistema que intermedeia compras entre usuários de telefonia móvel e lojas, grandes magazines e distribuidoras. O canal de vendas pelo celular, permitirá aos usuários realizar compras com a conveniência da internet, a segurança do cartão de crédito e a facilidade do celular. O produto entra no mercado até o final de julho deste ano e permitirá à população efetuar compras a distância. A expectativa é que a TagShop possa ser utilizada pelo público a partir de qualquer operadora de telefonia móvel do Brasil.

A operação será bem simples. As compras poderão ser efetuadas para produtos que contenham TAG em sua comunicação. O usuário deverá cadastrar seus dados no website da TagShop ou pelo 0800. Depois disso, basta enviar o código do produto anunciado via SMS. Em seguida receberá uma mensagem descrevendo os detalhes do pedido e solicitando o envio da senha para confirmar a solicitação. O produto será cobrado e enviado diretamente pelo varejista para o endereço de cadastro.

A Tagshop acredita que esse é um grande filão e espera faturar R$ 30 milhões no próximo ano.

Vamos acompanhar os resultados reais nesta nova onda de relacionamento de CRM mais personalizado e dedicado, sobretudo no que dita à definição das preferências das pessoas.

Ah, e só para lembrar, já existe o Oi Pago.

茶飲店如何收集客戶名單---行動行銷觀點

Teeker — Tue, 22 Jul 2008 16:00:42 +0000

"茶飲店的行銷勝出之道-行動行銷的觀點" 得到一些人的回應, 針對如何收集客戶名單, 個人提供一些簡單作法, 讓想採用行動行銷的人得以參考!

首先, 針對茶飲店所有的訂購單或傳單, 增加:

1. 訂購人:

2.手機號碼:

3.公司/外送地址:

三個主要的資料, 誘導客戶把以上的資料填妥, 並訂購單傳送到茶飲店(一般公司行號都有傳真機),當訂購人把訂購單傳真到茶飲店時, 即可以收集到客戶名單! 如附圖:(我找到一些市場上使用的傳單)

為何收集客戶名單? 就如何前文所言, 增加一個新用戶比維繫一個舊客戶的成本還要高, 所以收集到的客戶名單,就可以把成本降低!

如果每日將公司的傳單, 往茶飲店附近10公里以外的公司發送(就如我每天在捷運站路上都會拿到傳單), 收到訂單及外送到該公司時, 最重要的是觀察該公司有多少人在公司內, 回到茶飲店將此一資訊建立在一檔案裏(可以用Excel) 以下是其建立的客戶資料的各項欄位!

Unique visitors 'most wanted' mobile metric

Sarah Keefe — Tue, 22 Jul 2008 14:57:05 +0000

[caption id="attachment_129" align="alignright" width="300" caption="Bango pushes mobile analytics to a new level providing a real picture "][/caption]

When we conducted our survey among mobile businesses to find out what their 'most wanted' stat was for their mobile website, we were surprised that the mobile component of web metrics was considered less important than knowing the unique visitor count. But should we have been surprised?

Afterall, knowing exactly how many people visited your mobile site has got to be pretty important. Without this you don't know the real value of your mobile business. The problem is measuring unique visitors rather than just visits is very hard on mobile and we found that folks were having to guess, patching together information from hosting companies and advertising partners.

Here's what 550 businesses said in answer to the question: “Which of the following mobile web metrics are important to you?”

• The daily/weekly/monthly number of unique visitors to your mobile website - 80%
• Conversion rates/effectiveness of mobile marketing - 71%
• New/repeat visitors - 58%
• Information about the handsets your visitors use - 54%
• Location - 50%
• The mobile networks used by visitors to your mobile website - 41%

The way that Bango solves this problem - how many unique visitors do I have? - is covered in our new release: "Bango first to offer both Site and Campaign mobile analytics" at http://news.bango.com.

We gave away 5 Flip video cameras to say thank you for people completing our survey. The winners were: Bernie, USA; Derek, UK; Benoit, USA; Javier, Spain; and Casey, Canada.

Nokia 9300 Review

latestmobilephones4u — Tue, 22 Jul 2008 10:49:37 +0000

This cut version of 9500 differs in the absence of Wi-Fi, a camera and a less number of free of charge applications in a standard kit.
Class: communicator
Position in the line: under Nokia 9500
Rival phones: Motorola MPx

Specifications

General features
Announced: September 2004, in the market since the 4 Q 2004, official announcement on the 22 of September 2004
eGSM900/1800/1900
Battery type BP-6M, 970 mAh, Li-Pol
Battery life:
talk time up to 4.5 hours
standby time up to 200 hours
Full charging - 1 hour 50 minutes
High-contrast graphical display with the resolution of 640x200 pixels, 65K (TFT), not a touchscreen. External screen 65K, 128x128 pixels
5-positional navi button
The phone is run by Symbian OS 7.0s
QWERTY-keypad
28 menu languages, English and two extra languages may be used at the same time
Weight: 167 g
Dimensions: 132 x 51 x 21 mm
Capacity 126 cc

Memory
80 MB of memory are shared dynamically between the phone book, a calendar, messages, images and applications
MMC cards expansion connector (64 MB card in a standard kit)
A possibility to assign a photo to a name in the phone book
A possibility to keep Name, Surname (two lines), Company name, Position, Phone number, Mobile phone number, Fax and E-mail address for a name — total number of fields is 8 (a possibility to increase the number at will).
The number of groups is not limited, a possibility to assign a name to several groups at the same time
SIM-card entries are stored separately, viewing them with the internal memory is impossible
Call lists, no any limits in the number of entries, all the entries contain a call type besides the date and the duration of the call. A possibility to set a storage period for calls in the list (a month by default)
MMS up to 100 KB for a message
Call management, ringing tones
Polyphonic call melodies, True Tones
Voice dialing for 25 numbers, voice tags
Loud speaker
Call duration is shown during a conversation
Musical editor, a possibility to assign melodies to the names in the phone book
mp3/AAC files as a call signal
SMS
Predictive text input ?9
Templates (10 are preset, a possibility to edit them or add own ones )
A possibility to send and receive graphical messages
Concatenated messages
MMS

Connectivity
WAP 2.0
Opera Browser
IrDA
Bluetooth
GPRS (4+2)
EDGE
E-mail protocols: SMTP, POP3, IMAP4
Synchronization with PC via Bluetooth or IrDA
SyncML
SMIL
Instant Messaging
MMS
Organizer and extras
User's profiles(5), temporary profile
Time, date
Calculator, currency converter
Stopwatch (up to 20 intermediate results), countdown timer
Organizer supports different kinds of events, reminders
To-do list
Dictaphone
mp3 player
RealOne Player: plays RealMedia and 3GPP-compatible files
Photo album
MIDP JavaTM (2.0)
A possibility to load Java applications
Games

Review

The Nokia 9300 smartphone is like a little brother of the Nokia 9500 Communicator. It shares many of the features of the 9500, but misses out on others. Physically, the two devices are similar, with both having the benefit of a full QWERTY keyboard and a very large internal display (640 x 200 pixels, 65,000 colours). The 9300 is considerably smaller and lighter, but still a bit of a brick when compared to normal phones.

Bango first to offer both Site and Campaign mobile analytics

Sarah Keefe — Tue, 22 Jul 2008 08:23:42 +0000

Bango pushes mobile analytics to a new level providing a real picture of the value of mobile sites

Bango today unveiled new technology designed to help website owners measure the value of mobile sites by accurately counting unique visitors browsing their site. This new site analysis capability in the latest release of Bango Analytics, v3.0, complements existing campaign analysis functionality and features enhanced image tag technology to identify unique users.

“No one but Bango has a mobile analytics service that provides an accurate unique visitor count,” said Ray Anderson, CEO of Bango. “With this new version, we provide both site and campaign analysis in one product – a first for the industry. Mobile website owners can now get a real picture of the value of their mobile website.”

With site analysis added to its mobile analytics service, Bango now provides the two metrics most sought after by website owners: the number of unique visitors and conversion rates from mobile marketing campaigns.

Results of a recent survey of more than 550 mobile website owners, commissioned by Bango, showed that the “most important” data point for them is unique visitor count. Respondents gave the following answers to the question: “Which of the following mobile web metrics are important to you?”

The daily/weekly/monthly number of unique visitors to your mobile website - 80%
Conversion rates/effectiveness of mobile marketing - 71%
New/repeat visitors - 58%
Information about the handsets your visitors use - 54%
Location - 50%
The mobile networks used by visitors to your mobile website - 41%

To provide the highest levels of accuracy, Bango provides two different techniques for capturing mobile metrics – link tracking for campaign analysis and page tracking for site analysis.

The new site analysis feature is easy to implement - one line of html code is placed in each page to be tracked without the need to install anything on the server. A site summary report provides a high level view on the key metrics for a mobile website, including unique visitor numbers so it’s easy to see how the mobile site is performing.

Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start getting results free of charge for up to 100,000 page visits per month. Try it at www.bango.com/analytics.

Customer quote

"Chances are when you discover damage to the windows of your car, the one thing you'll have to hand is a mobile phone so we developed a mobile site to make it even easier for people to book an appointment to have the damage fixed," said Chris Smith, Online Marketing Manager at Autoglass®, "Understanding how our mobile site, autoglass.mobi, is performing and knowing the number of unique visitors using Bango Analytics is very important as we develop our mobile strategy."

How it’s done

Capturing an accurate picture of the number of unique visitors is more complex on mobile than on the PC web. Cookies aren’t reliable on mobile phones and IP addresses belong to the network operator rather than the end user.

For each individual that clicks on an ad or browses a site, a privacy protected Bango User ID is created, compiled through sophisticated WAP gateway profiling, data from browser analysis, session information and network interactions. This unique user ID enables Bango to distinguish between new and repeat users and therefore quantify precisely the number of unique visitors.

Embraer distribui vídeo via Bluetooth

brunoaurelio — Tue, 22 Jul 2008 04:58:48 +0000

A Embraer utiliza o Bluetooth para distribuir o conteúdo(vídeo) da sua campanha veiculada durante a feira Show Aéreo Farnborough, realizada na Inglaterra. As peças têm como objetivo principal divulgar o site "E for Efficiency", um portal voltado às companhias aéreas e analistas do setor.

"O bluetooth é uma ferramenta interessante para atingir um público estratégico e o processo não é invasivo porque o usuário aceita ou não a interação", disse Paulo Martinez, diretor de Planejamento e Mídia da agência Ginga, responsável pela ação.

O filme, que foi desenvolvido pela área de efeitos especiais da agência, apresenta as aeronaves da Embraer em forma de animação 3D, mostrando o funcionamento e os benefícios do site, que traz também informações sobre outras aeronaves para que o público possa comparar itens como conforto e espaço, emissão de poluentes, gasto com combustível, entre outros.

Stallone vai te ligar!

brunoaurelio — Tue, 22 Jul 2008 04:26:00 +0000

L'Oréal, Johnson & Johnson e a mais recente empresa a cair nas graças do torpedo de voz no Brasil é a Volkswagem, que adotou a tecnologia para viralizar a campanha do Novo Gol.

Na internet, o hotsite além de poder visualizar o veículo em 360º e High Definition, o internauta pode cadastrar quantos amigos quiser numa brincadeira secreta, informando 2 características físicas (das 16 características diferentes), celular e e-mail do amigo-alvo e é aí que começa a brincadeira (viral).

Os amigos cadastrados na brincadeira recebem um email (imagem acima) e ao clicarem partem para a segunda parte da ação - um filme onde o Stalonne protege o seu Novo Gol e a Gisele Büdchen contra os ninjas. Um desses ninjas menciona a característica do amigo cadastrado e o número de telefone dele, pois ele seria o responsável por enviar aqueles ninjas. Ao final do filme, o celular do amigo toca com uma gravação do Stalonne pedindo pra tirar o olho do carro dele senão...... “buh!”.

Bem interessante a ação e as empresas nacionais pelo jeito tem percebido isso, conhecendo o poder desta tecnologia que além de gerar uma interatividade com a marca, ajuda a viralizar a campanha! E só para lembrar, um estudo da Jupiter Research diz que apenas 15% das campanhas virais no ano passado alcançaram a meta de mobilizar os consumidores a espalhar a mensagem do anunciante. Seria o torpedo de voz a grande sacada?...

Para participar, clique aqui!

Evangelizando via SMS

brunoaurelio — Tue, 22 Jul 2008 03:34:03 +0000

O SMS foi utilizado para disseminar mensagens bíblicas aos mais jovens, a sacada foi da Conferência Episcopal das Filipinas que decidiu usar uma das mais promissoras formas de comunicação para divulgar as mensagens do novo testamento e atingir os mais jovens: Mobile Marketing.

"É um jeito de estar perto das novas gerações e do seu modo de comunicar, transmitindo a mensagem do evangelho, de uma maneira divertida, mesmo para quem não pode ir à igreja", comentou o secretário da comissão episcopal para o apostolado bíblico das Filipinas, padre Oscar Alunday.

É o mobile marketing rompendo fronteiras não?!.........

U.Find na edição de Julho da INFO.

edudesouza — Mon, 21 Jul 2008 15:39:42 +0000

Mais uma vez o U.Find se destaca em matérias sobre "mash-ups", localização, mobile marketing, serviços e mapas. Dessa vez, a INFO destaca os serviços de "mash-ups" e as aplicações de mapas, e traz o U.Find, da kwead, quando aborda o "mercado móvel".